BUSINESS: [name and what you do in one plain sentence]
LOCATION / AREAS COVERED: [be specific]
CUSTOMERS: [who actually buys, specifically]
PRICES: [real numbers or ranges]
WHAT MAKES US DIFFERENT: [the honest answer, not marketing language]
TOP 5 CUSTOMER QUESTIONS: [the ones you’re asked constantly]
WHAT WE DON’T DO: [so you’re never offered work you can’t deliver]
TONE: [how you actually speak]

RULES:
– Never invent prices, guarantees, qualifications or claims
– British English and spelling
– No exclamation marks, no “unlock”, “elevate”, “game-changing”, “in today’s fast-paced world”
– Write like someone who does this job, not a marketing agency

Analyse my writing voice and describe it back to me in a short paragraph I can reuse as an instruction — covering sentence length, formality, vocabulary, and anything distinctive about how I phrase things.

Then rewrite this piece of text in that voice: [paste something that sounds too corporate].

Mix: 3 showing recent work (tell me what to photograph), 2 answering a common customer question, 2 seasonal for [month], 2 explaining what’s included in a price, 2 local, 1 asking for reviews without being awkward.

Rules: under 80 words each; first line must work on its own; maximum three hashtags; sound like me not a brand.

For each, tell me:
– Whether it’s worth a page on my website (be honest — some aren’t)
– The title I should use, phrased the way a customer would search it
– The three things the page must answer to be genuinely useful
– Whether I should include prices

Rank them by which would bring me the most enquiries.

Purpose: [servicing reminder / new service / seasonal prompt]

Rules: under 150 words; sound like a person emailing someone they’ve met, not a newsletter; one clear action; include a real price if relevant; give me three subject lines under 45 characters; invite them to reply directly.

Then write a 40-word text message version.

Maximum 750 characters. Lead with what we do and where in the first sentence. Name the specific areas we cover. Include two or three services with real prices. No keyword stuffing — it must read naturally. End with what someone should do next.

Use a different angle for each: a problem statement, a specific number, a question, a common misconception, a direct offer, a customer objection, a comparison, urgency (only if genuinely true), a local angle, and a plain factual one.

Rules: under 15 words each; no claims about results; nothing implying knowledge of the reader’s personal circumstances; no exclamation marks.

Write the landing page it should point to. The opening line must continue the promise the ad made — not restate it, not change the subject.

Include: what happens next, real prices, what’s included and not included, two objections answered honestly, and one clear action. Under 500 words. No testimonials — I’ll add real ones.

Job: [describe it]
Price: [amount]
What’s included: [list]
What’s not included: [list]
Timeline: [when you could start and how long it takes]

Rules: under 120 words; explain briefly why it costs what it costs without being defensive; state clearly what happens if they want to go ahead; no pressure, no discount offers.

Write a follow-up message that: is under 60 words; doesn’t apologise for following up; doesn’t assume they’ve said no; gives one genuine reason to reply now (availability, a deadline, materials pricing — only if true); and makes it easy to say “not right now” without awkwardness.

Give me two versions: email and text.

Current price: [X]. New price: [Y]. Effective: [date]. Reason: [the honest one].

Rules: under 150 words; state the increase clearly in the first two sentences — no burying it; give the real reason without over-explaining or apologising excessively; say what isn’t changing; thank them properly but briefly. Do not use the phrase “unfortunately”.

Here’s what actually happened from my side, honestly including anything that was our fault: [explain]

Write a reply that: acknowledges their experience without grovelling or arguing; states plainly what I will and won’t do; is under 120 words; and closes the matter rather than inviting a long exchange.

Give me two versions — one conciliatory, one firmer — and tell me which you’d send and why.

Rules: under 100 words; acknowledge it’s been a while without making it awkward or guilt-inducing; don’t lead with a discount; give one reason to come back now; ask a genuine question that makes replying easy.

Also suggest one thing I could offer that isn’t a price cut.

Here’s the process: [talk or type it through in one pass — don’t tidy it up first]

Then: list anything I’ve left ambiguous, ask me the questions needed to fill those gaps, and tell me which steps would most likely go wrong if a new person followed this.

Pay: [real figure or range]. Hours: [specifics]. Location: [where]. Reporting to: [who].
The job genuinely involves: [the real day-to-day, including the boring parts]
Someone would enjoy this if: [honest]
Someone would hate this if: [honest]

Rules: state pay in the advert; no “fast-paced dynamic environment” or “wear many hats”; describe the actual work; under 350 words. Include what the first month looks like.

Produce:
1. A summary in under 100 words
2. A list of decisions actually made (not things discussed)
3. Actions, each with who owns it and by when — flag any where the owner or deadline wasn’t clear
4. Anything raised but left unresolved

Then draft a short follow-up email I can send to attendees.

Background: [facts, dates, amounts]
What I want: [specific outcome]
My leverage, honestly: [what it is — or say if I have little]
Relationship: [how long, how important]

Rules: under 180 words; state the problem factually with dates; make one specific request rather than complaining generally; keep a route open to a good relationship; don’t threaten anything I’m not prepared to do.

Business: [what you do]. Customers: [consumers, businesses, or both]. Payment terms: [what you want]. Deposits: [if any]. Cancellation: [your policy]. What could go wrong: [main risks]

Flag clearly: which clauses I must get checked by a solicitor, which depend on consumer law I should verify, and anything you’re unsure about for a UK business. Do not present this as legally complete.

Do three things:
1. Make the strongest possible case AGAINST this — not gentle caveats, the actual argument a sharp critic would make
2. List what would have to be true for me to be wrong
3. Tell me the cheapest, fastest way to test the riskiest assumption before I commit

Do not reassure me. Do not agree with me to be agreeable. If the plan is weak, say so plainly.

Job type: [describe]. Price charged: [X]. Direct costs: [materials, subcontractors, etc]. My time on site: [hours]. My time on admin, quoting, travel and chasing payment: [hours — be honest]. Overheads per month: [rough total]. Jobs per month: [number]

Calculate my actual hourly return once unpaid time is included, then tell me: which parts of this job type are least profitable, what price I’d need to charge for a reasonable return, and what I could stop doing.

Based on my business context:
1. Where am I genuinely different — not aspirationally, actually?
2. Which of my differences do customers care about, and which do I care about more than they do?
3. Who should I NOT try to win, and why?
4. Give me one sentence describing what I do that no competitor could honestly copy.

Challenge me if my claimed differences are things everyone says.

Tell me:
– The three things customers consistently value most
– The three things that go wrong repeatedly
– Any phrase customers use to describe what I do that I should be using in my marketing
– Anything mentioned once that I should still take seriously
– Which single operational change would remove the most complaints

Tell me:
1. What it says, in plain English, in under 200 words
2. What it requires me to do, as a list
3. The three clauses most likely to cost me money or cause a problem
4. Anything unusual or worse than standard for this kind of agreement
5. The specific questions I should ask before signing

Flag anything I should take professional advice on rather than relying on your summary.

I currently know: [be honest — “nothing” is a valid answer]
Time I have: [realistic]

Give me:
1. The 20% of this topic that covers 80% of what I need
2. The five things beginners get wrong
3. A single practical exercise that would prove I’ve understood it
4. What I can safely ignore for now

Then ask me three questions to check I’ve actually followed it.

Give me:
1. What actually moved the business forward, versus what just felt busy
2. Anything that’s becoming a pattern rather than a one-off
3. The one thing I’m avoiding that will get worse if I keep avoiding it
4. Three priorities for next week, in order
5. One thing I should stop doing entirely

Be direct. Don’t pad this with encouragement.